Natasha M. Freeman

In September 2019, Cape Town–based entrepreneur Jarette Petzer posted a video on Facebook. It was an emotional recognition of the difficulties faced by South Africa, as well as a heartfelt plea to nurture everything he loves about this country. Friends suggested that Petzer start a Facebook page to continue the conversation, and #ImStaying was born. Within weeks, 400 000 South Africans of every race, socio-economic and political background joined the page to tell their stories of everyday life –...