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Google Analytics Integrations

Daniel Waisberg

Google Analytics Integrations

Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense,...

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Daniel Waisberg

Getting an IT Help Desk Job For Dum...

Tyler Regas

Getting an IT Help Desk Job For Dummies

Stand out in one of IT's fastest growing job markets If you're looking for a job in IT, the help desk is the heart and soul of most IT operations, and an excellent starting point for a promising career. With the help of Getting an IT Help Desk Job For Dummies, you'll gain the knowledge and know-how to cut through the confusion of navigating the Information Technology job market. IT can be intimidating to hopeful-yet-inexperienced job candidates, but this guide will help you find and land the job...

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Tyler Regas

The Internet For Dummies

John Levine R.

The Internet For Dummies

Get up and running on the Internet—the fast and easy way If you're an Internet newcomer and want to get up to speed without all the intimidating technical jargon, The Internet For Dummies has you covered. With over 5,000,000 copies sold*, The Internet For Dummies is the #1 choice for Internet newcomers. Inside, you'll discover how to make the most of the Internet, get accustomed to popular sites, find the information and items you need fast, and stay away from the bad stuff floating around...

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John Levine R.

Starting an Online Business For Dum...

Greg Holden

Starting an Online Business For Dummies

Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose...

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Greg Holden

Publishing E-Books For Dummies

Ali Luke

Publishing E-Books For Dummies

Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices–and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid...

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Ali Luke

Mastering Microsoft Exchange Server...

David Elfassy

Mastering Microsoft Exchange Server 2013

The bestselling guide to Exchange Server, fully updated for the newest version Microsoft Exchange Server 2013 is touted as a solution for lowering the total cost of ownership, whether deployed on-premises or in the cloud. Like the earlier editions, this comprehensive guide covers every aspect of installing, configuring, and managing this multifaceted collaboration system. It offers Windows systems administrators and consultants a complete tutorial and reference, ideal for anyone installing...

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David Elfassy

Kickstarter For Dummies

Aimee Cebulski

Kickstarter For Dummies

Learn to use Kickstarter to make your great ideas a reality As a crowd-funding website for creative projects, Kickstarter has the power to make creative ideas come to life. This helpful guide walks you through the potential of this amazing tool, which has helped project creators successfully launch their projects since 2009. You'll learn how to create a Kickstarter account, set up your first project, and effectively use social media to bring awareness to your project and build up the community...

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Aimee Cebulski

Search Engine Optimization (SEO) Se...

Danny Dover

Search Engine Optimization (SEO) Secrets

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your...

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Danny Dover

Identity Theft For Dummies

Michael J. Arata, Jr.

Identity Theft For Dummies

Practical solutions to help you deter, detect, and defend against identity theft In 2008, 9.9 million Americans became victims of identity theft. The cost exceeded $48 billion in 2008; consumers spend some $5 billion out-of-pocket each year to clear up resulting fraud issues. This guide will help keep you from becoming the next victim. Written by a veteran security professional, Identity Theft For Dummies gives you the tools to recognize what information is vulnerable, minimize your risk, stay...

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Michael J. Arata, Jr.

Microsoft Exchange Server 2010 Admi...

Ken Cyr St.

Microsoft Exchange Server 2010 Administration Instant Reference

Questions about Exchange Server 2010? Flip open this easy-access guide! Have all your questions about Microsoft's new Exchange Server 2010 answered on the spot with this handy reference guide. Designed for easy access with special headings, thumb tabs, easy-to-read lists, and more, this book is the perfect quick resource for those day-to-day issues that come up just when you least expect them. Covers the number one product of its kind, Microsoft Exchange Server 2010 Offers a quick-access...

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Ken Cyr St.

Outlook 2010 All-in-One For Dummies

Jennifer Fulton

Outlook 2010 All-in-One For Dummies

Extensive coverage on using Microsoft Outlook to manage and organize your day As the number one e-mail client and personal information manager, Microsoft Outlook offers a set of uncomplicated features that maximize the management of your e-mail, schedule, and general daily activities, with the least amount of hassle possible. Comprised of ten minibooks in one and packed with more than 800 pages, this All-in-One For Dummies reference walks you through the convenience of Microsoft Outlook and...

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Jennifer Fulton

Outlook 2010 For Dummies

Bill Dyszel

Outlook 2010 For Dummies

Get up to speed on the new features of Outlook 2010 with this fun and friendly guide Although Microsoft Outlook is the number one most popular e-mail and productivity tool, many utilize only a fraction of its true potential. This easy-to-understand guide walks you through an abundance of often-overlooked tips and tricks so that you can take advantage of all that Outlook has to offer. Outlook 2010 For Dummies introduces you to the user interface, and explains how to use the To-Do bar, filter junk...

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Bill Dyszel

Google Analytics

Joe Teixeira

Google Analytics

Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing...

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Joe Teixeira

Web Analytics 2.0. The Art of Onlin...

Avinash Kaushik

Web Analytics 2.0. The Art of Online Accountability and Science of Customer Centricity

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics...

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Avinash Kaushik

Starting an iPhone Application Busi...

Damien Stolarz

Starting an iPhone Application Business For Dummies

How to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively. Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and...

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Damien Stolarz

Designing Search. UX Strategies for...

Greg Nudelman

Designing Search. UX Strategies for eCommerce Success

Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you...

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Greg Nudelman

Landing Page Optimization. The Defi...

Tim Ash

Landing Page Optimization. The Definitive Guide to Testing and Tuning for Conversions

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much...

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Tim Ash

Tackling Tumblr. Web Publishing Mad...

Thord Daniel Hedengren

Tackling Tumblr. Web Publishing Made Simple

A comprehensive guide to the popular web publishing site Tumblr The popularity of Tumblr is growing by leaps and bounds, as it continues to make a name for itself as a reliable, accessible blogging platform. Yet, there is very little documentation on Tumblr, leaving newcomers confused as to where to start. That's where this helpful book comes in. Written by well-respected author Thord Hedengren, this step-by-step guide is an ideal starting point for Tumblr newcomers as well as web designers who...

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Thord Daniel Hedengren

Web Application Defender's Cookbook...

Jeremiah Grossman

Web Application Defender's Cookbook. Battling Hackers and Protecting Users

Defending your web applications against hackers and attackers The top-selling book Web Application Hacker's Handbook showed how attackers and hackers identify and attack vulnerable live web applications. This new Web Application Defender's Cookbook is the perfect counterpoint to that book: it shows you how to defend. Authored by a highly credentialed defensive security expert, this new book details defensive security methods and can be used as courseware for training network security personnel,...

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Jeremiah Grossman

Your Project Management Coach. Best...

Bonnie Biafore

Your Project Management Coach. Best Practices for Managing Projects in the Real World

A pragmatic approach to project management Many projects fail to deliver on time or on budget, or even to deliver a workable product that satisfies the customer. While good project management goes a long way towards ensuring success, managers often fail to follow the plans they implement. This unique guide helps you understand and successfully handle project management, once and for all. Covering practical ways to solve problems you'll typically face when managing actual projects, this pragmatic...

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Bonnie Biafore

Family History for the Older and Wi...

Susan Fifer

Family History for the Older and Wiser. Find Your Roots with Online Tools

Discover your roots with Family History for the Older and Wiser. This extremely easy-to-follow book will guide you through all the different stages of researching your family history online and how to record your findings. Using a case study approach, the book takes a single source item – an 1890 marriage certificate purchased at an antiques event – and uses it to highlight the questions you should be asking yourself about your own family documentation and how this can be used as a basis for...

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Susan Fifer

Affiliate Program Management. An Ho...

Evgenii Prussakov

Affiliate Program Management. An Hour a Day

Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate...

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Evgenii Prussakov

Website Optimization. An Hour a Day

Rich Page

Website Optimization. An Hour a Day

Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you...

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Rich Page

Social Media Marketing. An Hour a D...

Dave Evans

Social Media Marketing. An Hour a Day

Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the...

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Dave Evans

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