Whether billed as romance or erotica, the main audience for sex novels is women. Why do they read them? Because often these books, from their cover art to their characters to their plots, are meant to appeal to a female demographic. They're easy to read escapism that speaks to what its audience wants, particularly those who want to experience a little bit of vicarious sex through the leads. Particularly if it's the kind of sex the reader may not have.
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