New Mexico is enjoying record tourism numbers – 33 million visitors a year – primarily from TX, CA, NM, CO, IL, NY, FL, AZ. (Also from Canada, Germany and the U.K.) Tourists flock New Mexico for outdoor and cultural tourism. Popular TV shows like Breaking Bad and Better Call Saul are contributing to tourism increase according to surveys. Includes 250 photos and insider tips not available elsewhere. Authors are well-connected and marketing savvy.
